About the Campaign


Addressing the mental health needs of new mothers and their families has been a longstanding priority of the Mental Health Association of Maryland (MHAMD). In 2005, we were one of nine states selected by the Health Resources and Services Administration to develop a comprehensive public and provider education campaign on perinatal depression. Through this grant, we reached more than 1 million individuals through media outreach, literature distribution, and web-based education, with specific activities focused on high risk, low income and culturally diverse communities. Additionally, we developed provider specific materials, conducted provider education and worked to increase perinatal depression screening in Maryland.

Nearly a decade later, demand for the campaign’s resources remains high, so we re-launched our Healthy New Moms Campaign. We have been busy building new and rekindling old relationships to support our renewed campaign. Through focus groups conducted in 2015, we gathered input from both providers and pregnant and new moms so that we could develop materials and outreach strategies to best meet their needs. Our goal is to raise awareness of perinatal mood and anxiety disorders and offer support and resources to moms, families and providers across the state of Maryland.


As an advocacy and education organization, MHAMD was also able to magnify the results of our outreach efforts through complimentary policy initiatives. In 2014, we convened a stakeholder group to prioritize maternal mental health needs, and were successful in securing passage of a Maternal Mental Health Task Force Bill, with unanimous support in both houses of our state legislature. We will staff this legislative task force and look forward to reporting back to the legislature with findings and recommendations to improve maternal mental health in Maryland. To learn more, click here.

Browse the Healthy New Moms Accomplishments from the last several years. The campaign has made great strides for mothers living with perinatal mood and anxiety disorders.

Healthy New Moms Newsletters

March 2017 Newsletter


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